IMPORTANT NOTICE: We believe that breastfeeding is
the ideal nutritional start for babies and we fully support the World Health Organisation’s recommendation
of exclusive breastfeeding for the first six months of life followed by the introduction of adequate
nutritious complementary foods along with continued breastfeeding up to two years of age.
We also recognise that breastfeeding is not always an option for
parents, we recommend that you speak to your healthcare professional about how to feed your baby and seek
advice on when to introduce complementary feeding. If you choose not to breastfeed, please remember that
such a decision can be difficult to reverse and has social and financial implications. Introducing partial
bottle-feeding will reduce the supply of breast milk. Infant formula should always be prepared, used and
stored as instructed on the label in order to avoid risks to a baby’s health.